Unfortunately, not all CBD products are created equal.
The method by which we ingest or use CBD has an impact on its effectiveness, so it’s also important to consider the way you’re taking CBD.
We can measure how effective a product is by using its bioavailability.
Bioavailability is defined as “the proportion of a drug or other substance which enters the circulation when introduced into the body and so is able to have an active effect.” Put simply, if a product has a bioavailability of 1% then 99% of the active ingredient’s effects are going to waste, so the higher the percentage bioavailability the more effective the product will be.
Here’s the bioavailability for some of the most popular methods used to take CBD:
As you can see, the most effective way to take CBD - the method with the highest bioavailability - is by using a water-soluble CBD like those found in our Absorb range. These allow you to turn any drink into a CBD drink and will help you use 99% of the available CBD.
It is a testament to how good CBD is that even with the oil drops having relatively low bioavailability they are remarkably effective.
In contrast, some of the worst ways to use CBD are with products like CBD capsules and gummies, or by taking a bath with a CBD bath bomb. Much of the CBD in these products is going to waste, and unfortunately, these products aren’t much more than an effective way of flushing money down the drain.